Proposal for
Brand Development & Wix Website Design
Submitted to
Heidi Christopher
on Tuesday, October 21, 2025
SUMMARY OF REQUEST
Heidi Christopher
540-335-5829
You've become an author and your first book is coming out on November 13, 2025. Your books can be categorized as Southern Gothic Thrillers.
You need a simple website to promote you and all books you release. This needs to be completed at least a week before the upcoming book release.
We discussed developed a cohesive brand for you - something reflective of the book theme and which can complement your book designs.
ABOUT ME
Alexis Brown
DH Solutions
505-467-9857 (c)
alexis@deerheartconsulting.com
https://www.dhsolutions.agency/
I am a freelance business consultant and website designer based in Taos, New Mexico. My clients are located across the U.S. and Canada. I specialize in creative strategy development, designing user-friendly websites that will help grow your audience, and developing tools and systems that are effective and efficient.
Learn more about me.
My Approach
As a creative strategist, there are three factors that I keep in mind throughout the project. Every decision I make for the site's design must support one or more of my project goals:
Ensure my client's needs are met, their goals are achieved, and their expectations are considered.
Make sure the audience's questions are answered, their needs are met, and their unique perspectives are considered.
Triple check that the tools I create or use are effective, efficient, and accurate and will ensure an ease of use by the end user.
Merely designing a nice looking website is insufficient for achieving strategic goals. And so, I incorporate valuable business development tools throughout the design process.
Strategy development: This can include finding clarity in vision, brand improvements, creating or improving your value statement, and market research on the industry, target audience, and competition.
Form and function: I decide how the site structure will look and which tools I will use. And I begin writing or editing the written content.
Build the structure: This is when I employ the technical skills to build the web pages, databases, etc.
Design & page formatting: I create graphics, optimize photos, and add the design to the site structure.
Review and refine Read, edit, review, repeat.
View the details of my approach.
Key Qualifications
I save you time and money by using efficient processes, effective tools, and transparent communications. That's why I work on the Wix platform - it's highly flexible, allows for custom website design, and doesn't require coding, hosting, or time-consuming maintenance. There's less for you to worry about.
My design services come with valuable business development tools, skill, and experience - which can benefit and enhance your art website for years to come.
View my Web Design Portfolio
View my Consulting Portfolio
SCOPE OF WORK
Brand Development
$550
Developing a visual brand to promote your work as an author of Southern Gothic Thrillers. The following is included in the quoted price:
Industry Research: research designs that are commonly used for books in this theme
Fonts/Typefaces: Selection of fonts that work for the theme and which will work well on a website
Color Palette: colors that are appropriate for the theme and which work well for use on a website
Graphics: Design a selection of graphics for use on the website
Website Design
$350
I will build your website using the Wix Studio platform, which has better functionality, special features, and improved performance over the Classic Wix Editor.
This is for a simple website (3 static pages), which includes the following:
STRATEGY
Map Out Timeline: Because this project has a fairly quick turnover, I will first create a timeline of key project milestones and deadlines.
Industry Research: Research on standard practices in design of author websites
Design Plan: Develop an effective use of the brand on the site
FORM + FUNCTION
Website Accessibility: Content can be viewed by all users by ensuring adequate color contrast, font size, etc.
Contact Forms
Links (Where to Purchase)
STRUCTURE
Static Pages: Home, About the Author, Contact
Book List & Book Details: I will use a CRM database which will allow you to easily update book details and add new book pages while maintaining a consistent page desgin on all book detail pages.
PRESENTATION
Custom Design: Website template not used; Graphic elements & icons that are aligned with the aesthetic choice; Select animations and scroll effects to make site engaging but which do not distract from the artwork
Photo Optimization: Adjust files to reduce size but maintain image quality
Mobile Optimization: Ensure the site is well-formatted for viewing on all devices
One Lead Collection Pop Up
Social Media Links & Connections
SEARCH ENGINE OPTIMIZATION
Onsite-SEO to help improve your site rank in search results on Google, Bing, etc.
Backlinking (connecting with other websites)
LAUNCH
Connect the new site to your domain
Test site functionality and appearance on a variety of devices
Connect Google Search Console and Google Analytics
Connect Google Business Profile
Ensure all settings are accurate and complete
Run tests on SEO, Accessibility, Site Speed
Two Round of Revisions
Two-Weeks of Support After Launch
Step-By-Step Instructions on how to add new books or edit information on existing book detail pages
If either of us want to add pages or features beyond this scope of work, we will first discuss the details then either update our agreement or create a second agreement for the new tasks.
Your Commitment & Responsibility
Your signature on this proposal is indicates your acceptance and affirmation of the following commitments and responsibilities, which are necessary to complete this scope of work at the quoted price rate:
Provide written content, such as your bio, links to sites where book is available, etc.
Provide high resolution graphics or vector files of the book cover and high resolution headshot photo(s).
Provide new or updated written content, as needed.
Help facilitate communications with the publisher.
Review the draft website, including reading all text, testing all functions, and sending me any necessary edits.
Provide all information about timeline needs or changes to project timeline.
Submit payments on or before the due dates.
TERMS
Launch Date
November 3, 2025
We have 12 days to design and build the website if we launch it a week before the book release. This is a tight timeline, but feasible. There is a chance we will need to launch a site that is simple but functional and complete the customization in the following weeks.
Payments
Invoices are sent to your email address directly from my accounting system. Payments are due immediately, but invoices include a 14-day window as a courtesy.
Payment Schedule
35% Deposit: Must be paid before work can commence.
35% Payment: Invoice will be sent prior to site launch.
30% Payment: Invoice will be 30 days after site launch for any remaining balance owed.
If there are changes or additions to the original Scope of Work or timeline after the deposit is paid, DH Solutions will either create a new contract for the new tasks or I will invoice the client at an hourly rate of no less than $75 per hour.
Ownership of the website will be transferred to you when the balance has been paid in full.
Payment Methods
Payment is due upon receipt of the invoice, though invoices include a 14 day window as a courtesy.
Clients may pay their invoice with the following payment methods:
Using the link included with the emailed invoice
Paypal (to @deerheartconsult)
Venmo (to @deerheartconsult)
CashApp (to @deerheart27)
Terms + Conditions
Please review my Terms and Conditions prior to signing any agreement. These Terms and Conditions include topics such as Late Payments, Third Party Fees, Disputes, Intellectual Property, and Confidentiality.
Terms and Conditions
NEXT STEPS
Client's Preferred Next Step
Today's Date
Your Name
Signature
Please consider this proposal the start of a conversation. If you have any questions about the Scope of Work, have concerns about the price or payment schedule, or if you wish to make any other changes, please let me know. We can easily make adjustments to ensure we have an agreement that works well for both of us.
Please use the form below to let me know if you have:
chosen to work with a different website designer,
if you have questions or wish to make changes to the scope of work or terms
if you accept this proposal as written
If you choose to work with me, I will need you to submit a request for support through the Wix Marketplace. This helps to streamline my process and easily integrate my project management and invoicing tools. (Support is currently helping me fix something on my profile but I will send you the link when the page is fixed.)
This proposal is valid until Friday, October 24, 2025.
If you have any questions, please let me know. I look forward to hearing back from you!
