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DH Solutions logo - Wix website designer

Proposal for

Wix Website Design



Submitted to

Jenny Elizabeth

on Friday, January 24, 2025

SUMMARY OF REQUEST

Jenny Elizabeth

801-636-3029

jenny.elizabeth@ymail.com

http://jennyelizabeth.com/ 


 

You are a fine artist who has been classically trained in Flemish and Venetian techniques. Your website features your paintings, figure drawings, and pen & ink illustrations.


You want your current website redesigned in a simple style. You would like a color scheme that evokes a sanctuary. You like the color used on the current site. The artwork images should be larger format and show painting details when opened.

The site would be both a portfolio and sales platform that uses a simple method for processing transactions (such as PayPal). The first items to be made available for purchase are the pen & ink and the prints.


ABOUT ME

Alexis Brown

DH Solutions

505-467-9857 (c)

alexis@deerheartconsulting.com

https://www.dhsolutions.agency/



 

I am a freelance business consultant and website designer based in Taos, New Mexico. My clients are located across the U.S. and Canada. I specialize in creative strategy development, designing user-friendly websites that will help grow your audience, and developing tools and systems that are effective and efficient.


Learn more about me.


My Approach

As a creative strategist, there are three factors that I keep in mind throughout the project. Every decision I make for the site's design must support one or more of my project goals:

  1. Ensure my client's needs are met, their goals are achieved, and their expectations are considered.

  2. Make sure the audience's questions are answered, their needs are met, and their unique perspectives are considered.

  3. Triple check that the tools I create or use are effective, efficient, and accurate and will ensure an ease of use by the end user.


Merely designing a nice looking website is insufficient for achieving strategic goals. And so, I incorporate valuable business development tools throughout the design process.


  1. Strategy development: This can include finding clarity in vision, brand improvements, creating or improving your value statement, and market research on the industry, target audience, and competition.

  2. Form and function: I decide how the site structure will look and which tools I will use. And I begin writing or editing the written content.

  3. Build the structure: This is when I employ the technical skills to build the web pages, databases, etc.

  4. Design & page formatting: I create graphics, optimize photos, and add the design to the site structure.

  5. Review and refine Read, edit, review, repeat.


View the details of my approach.


Key Qualifications

I save you time and money by using efficient processes, effective tools, and transparent communications. That's why I work on the Wix platform - it's highly flexible, allows for custom website design, and doesn't require coding, hosting, or time-consuming maintenance. There's less for you to worry about.


My design services come with valuable business development tools, skill, and experience - which can benefit and enhance your art website for years to come.


View my Web Design Portfolio

View my Consulting Portfolio

SCOPE OF WORK

Website Upgrade

$1,075

This is a custom package which includes:


STRATEGY
  • Market Research: Industry research on how to best present your artwork, what types of content should be presented, etc

  • Copyediting: Refine your existing content

  • Copywriting: Develop your "Brand Story" by crafting the narrative around your work; your history, technique, perspective, process, your motivations, values, perspectives, etc.


FORM + FUNCTION
  • Brand Design: Create the general aesthetic of the site; Choose colors, typefaces/fonts, and graphic elements that evoke specific emotions and ideas

  • Brand Voice: Develop the tone and style expressed through visual and written content; Decide how we express the 'personality' of your work.

  • Website Accessibility: Content can be viewed by all users by ensuring adequate color contrast, font size, etc.

  • Contact Form


STRUCTURE
  • Static Pages: Home, About, CV, Contact

    • Home page

    • Static pages on strategic topics to boost your SEO

    • About You

    • Contact

  • Wix Store:

    • Work with you to connect PayPal as a payment processor

    • Set up settings for taxes, shipping, policies, etc

    • Set up inventory management

    • Create priduct listings

    • Design pages for Shop, Product, Cart, Check Out

    • Create notifications for orders

  • CRM Database: Create a custom artwork portfolio that you can easily update without effecting site design or layout.


PRESENTATION
  • Custom Design: Website template not used; Graphic elements & icons that are aligned with the aesthetic choice; Select animations and scroll effects to make site engaging but which do not distract from the artwork

  • Photo Optimization: Adjust files to reduce size but maintain image quality

  • Mobile Optimization: Ensure the site is well-formatted for viewing on all devices

  • Up to Three Forms, Three Automations, and one Lead Collection Pop Up

  • Social Media Links & Connections


SEARCH ENGINE OPTIMIZATION
  • Onsite-SEO to help improve site appearing in search results

  • Backlinking (connecting with other websites)


LAUNCH
  • Transferring the new website design to your domain

  • Testing site functionality and appearance on a variety of devices

  • Connect Google Search Console

  • Connect Google Business Profile

  • Ensure all Settings are accurate and complete

  • Rin tests on SEO, Accessibility, Site Speed

  • Two Round of Revisions

  • Two-Weeks of Support After Launch

  • Step-By-Step Instructions on how to do basic edits, use the Store app, adding or removing artwork, etc.


If either of us want to add pages or features beyond this scope of work, we will first discuss the details then either update our agreement or create a second agreement for the new tasks.


Your Commitment & Responsibility

Here are examples of your commitments and responsibilities which are required to complete this scope of work at the quoted price rate:

  • Sending me all branding assets (logos, color palettes, fonts, etc).

  • Providing new or updated written content, as requested

  • Providing high resolution versions of all images used on the current website.

  • Reviewing all pages, test all functions, and provide content edits.

  • Working with me to create a timeline for project completion. (Significant delays can result in additional fees.)


TERMS

Timeline

30-60 Days


Payments

Invoices are emailed directly from the system. Payments are due immediately, but invoices include a 14-day window as a courtesy.


Payment Schedule

  • 50% Deposit: Paid prior to work commencing.

  • 50% Balance: After 30 days or upon completion of the project, which ever comes first, I will submit an invoice for the balance owed.


If there are changes or additions to the original Scope of Work or timeline after the deposit is paid, DH Solutions will either create a new contract for the new tasks or I will invoice the client at an hourly rate of no less than $75 per hour.



Payment Methods

Payment is due upon receipt, though invoices include a 14 day window as a courtesy. 


Clients may pay their invoice with the following payment methods:

  • Using the link included with the emailed invoice

  • Paypal (to @deerheartconsult)

  • Venmo (to @deerheartconsult)

  • CashApp (to @deerheart27)

​

Checks are accepted with prior approval only.



Terms + Conditions

Please review my Terms and Conditions prior to signing any agreement. These Terms and Conditions include topics such as Late Payments, Third Party Fees, Disputes, Intellectual Property, and Confidentiality.


Terms and Conditions


NEXT STEPS

Client's Preferred Next Step

Today's Date

Your Name
Signature

An error occurred. Please try again later. Contact me if the error persists.

Thank you for submitting your response to this project proposal! I will review A.S.A.P.

Please consider this proposal the start of a conversation. If you have any questions about the Scope of Work, have concerns about the price or payment schedule, or wish to make any other changes, please let me know. We can easily make adjustments to ensure we have an agreement that works well for both of us.


Please use the form below to let me know if you have:

  • chosen to work with a different website designer,

  • if you have questions or wish to make changes to the scope of work or terms

  • if you accept this proposal as written.


If you choose to work with me, please submit a request for support through the Wix Marketplace. This helps to streamline my process and easily integrate my project management and invoicing tools. To do this:

  • login to your Wix account

  • visit my profile using this link

  • click the blue Contact button on the left side

  • Since we have already started our discussion, you do not need to provide details with the request.


This proposal is valid until Friday, January 7, 2025.



If you have any questions, please let me know. I look forward to hearing back from you!


DH Solutions logo - Wix website designer
Creative strategy + intentional writing for your business + your website.
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