Proposal for
Wix Website Design
Submitted to
Chip Emery
November 2024
SUMMARY OF REQUEST
Chip Emery
The Recompense Fund
978-807-9283
https://www.recompensefund.com/
The Recompense Fund is a philanthropic organization serving Chebeague - an island community located in Casco Bay northeast of Portland, ME. Your organization has grown from a family foundation to a fund with over 500 donors. You would like to hire a web designer to update the current website. This project has the potential of turning into an on-going relationship, with the web designer doing site maintenance and regular updates.
In your initial request for support, you stated the budget is $450 and the timeline is 60 days.
Key points from intro call:
Your current site was built by volunteers.
Little Green Light is your donor management system.
You've considered Wordpress, Squarespace, and Wix.
You had spoken with another designer who gave you a quote of $250 to redesign the website.
ABOUT ME
Alexis Brown
DH Solutions
505-467-9857 (c)
alexis@deerheartconsulting.com
https://www.dhsolutions.agency/
I am a freelance business consultant and website designer based in Taos, New Mexico. My clients are located across the U.S. and Canada. Over the course of my 25-year career, my work has centered on nonprofit and small business development. My primary areas of expertise are:
strategic planning
nonprofit fundraising
systems improvements
communications and design
I have done that work in many different roles, including:
Volunteer
Community Activist
Director of Development & Communications (over 13 years at 3 nonprofits)
Member of at least 7 nonprofit Boards of Directors (as a Director, Executive Committee member, and President/Chair.)
Freelance Consultant and Designer (over 14 years)
Peer Reviewer for grant applications at 4 federal agencies (5 years)
Wix Partner (5 years)
Learn more about me
My Project Goals & Approach
I am a creative strategist. This means every design choice must support one or more of my project goals, which are:
My client's needs are considered, their goals are acchieved, and their expectations are met.
Your audience's questions are answered, their needs are met, and their unique perspectives are considered.
The tools I use or create will be efficient and accurate and have an ease of use.
To meet those goals, I must go beyond merely creating an aesthetically appealing site design. So, my approach is as follows:
Develop an effective strategy: This includes market research on your industry, target audiences, and competitors.
Decide the form and function: This includes developing site navigation that is intuitive and creating content that specks to each audience while also strengthening your site's Search Engine Optimization (SEO).
Create the structure: Use or create tools that will be effective and efficient,
Design the visual formatting: I allow for creativity and trial and error as I add the design to the structure.
Review and refine: Review, edit, refine, repeat.
Click here to read more about my processs.
Key Qualifications
I save you time and money by using efficient processes, effective tools, and transparent communications. That's why I work on the Wix platform - it's highly flexible, allows for custom website design, and doesn't require coding, hosting, or time-consuming maintenance. There's less for you to worry about.
I understand the needs and difficulties that come with a nonprofit website, such as:
speaking to many constituencies
organizing a massive amount of content
designing a user-friendly interface with clear navigation
making it not just a tool to communicate your mission and grow your audience, but also a tool that strengthens operations
View my Web Design Portfolio
View my Consulting Portfolio
References
Website Design
Matt McWhorter
Consulting & Nonprofit
Daniel Quat
SCOPE OF WORK
Considerations
Nonprofit websites are considered Advanced websites because of a large amount of content, multiple users, and multiple calls-to-action. The average cost for a small nonprofit website ranges from $3,500 to $10,000.
The most time consuming aspect of any new website is compiling or creating the written content. Your current website has ample content to work with.
The initial request stated a budget of $450. This amount falls between my Simple Website package and Classic Website package.
New Website Design
$450
Multi-page Wix website
I would revise the Site Map based on your various constituencies and their use of the website.
Directors' Pages (Password protected)
Visual Content
Brand Integration or support selecting fonts & color palette
Optimization of your photos/videos
Free commercial use photos/videos
Icons & Graphics
Written Content
Copy editing of content you provide
Privacy Policy
Forms
Contact
Subscribe
Surveys
Social Media links
Basic On-Site SEO
Mobile Optimization
Connect new site design to current Domain
Google Search Console
Connect & Update Google Business Profile
Two rounds of revisions
1 month of support after site launch
Easy to follow written instruction on basic edits & use of key pages
During the development and design process, I may propose additional pages or custom functionality that might require additional time and cost. This would be presented to you first, to decide if we do it, skip it, or postpone until a later date.
Some of your commitments and responsibilities to complete this scope of work at this cost includes:
Sending me all branding assets (logos, color palettes, fonts, etc).
Providing a description of all constituencies and how they use the website.
Providing high resolution versions of all images used on the current website.
Two or more people who will review all pages, test all functions, and provide content edits.
On-Going Support
Most of my website design clients have chosen to continue working with me on an on-going basis - either on retainer or as needed. I work with my client to determine the best option, based on their needs and budget.
Monthly Retainer
Clients can set up a monthly retainer (minimum 3 hours) that includes specific tasks and/or a set number of hours to be worked.
As Needed
Clients can contact me as needed. Prior to work commencing, we will agree to the scope of work and the cost per hour ($50-125).
TERMS
Timeline
60 Days
The requested timeline is feasible. But, because this happens during the holiday season, I ask that we allow for some wiggle room.
Payments
All invoices to The Recompense Fund will be tax-free due to your 501c3 status. Payments are due immediately, but invoices include a 14-day window as a courtesy.
Payment Schedule
Website Design
$225 Deposit: Paid prior to work commencing.
$225 Balance: After 30 days, I will submit an invoice for the balance
If there are changes or additions to the original Scope of Work or timeline after the deposit is paid, DH Solutions will invoice the client at an hourly rate of no less than $75.
On-Going Support
Retainers must be paid each month prior to work commencing.
Work billed on an hourly basis will be invoiced for the balance owed. In some cases, a deposit may be required for work to commence.
Payment Methods
DH Solutions will send invoices via email. Payment is due upon receipt, though invoices include a14 day window as a courtesy.
Clients may pay their invoice with the following payment methods:
Using the link included with the emailed invoice
Paypal (to @deerheartconsult)
Venmo (to @deerheartconsult)
CashApp (to @deerheart27)
Checks are accepted with prior approval only.
Terms + Conditions
Please review my complete Terms and Conditions prior to signing an agreement. These Terms and Conditions include topics such as Late Payments, Third Party Fees, Disputes, Intellectual Property, and Confidentiality.
Complete Terms and Conditions
NEXT STEPS
Client's Preferred Next Step
Today's Date
Your Name
Signature
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Thank you for submitting your response to this project proposal! I will review A.S.A.P.
Please use the form below to let me know if you have chosen to work with a different website designer, if you have questions or wish to make changes to the scope of work or terms, or if you accept this proposal as written.
This proposal is valid until Friday, November 2, 2024.
I look forward to hearing back from you!
