SUMMARY OF REQUEST
Sean Willis willis98@msu.edu
Office: 714-270-7342
You are seeking an eCommerce and Booking website.
eCommerce
The online store will sell around 5 different products.
Orders will be made through the site.
You will manage invoices and payments.
A warehouse will manage the shipping.
Booking
Clients will be added to Mr. Willis' calendar after they have paid for the appointment.
ABOUT ME
Alexis Brown
DH Solutions
505-467-9857 (c)
alexis@deerheartconsulting.com
https://www.dhsolutions.agency/

I am a freelance business consultant and website designer based in Taos, New Mexico. My clients are located across the U.S. and Canada. I specialize in creative strategy development, designing user-friendly websites that will help grow your audience, and developing tools and systems that are effective and efficient.
Learn more about me.
My Approach
As a creative strategist, there are three factors that I keep in mind throughout the project. Every decision I make for the site's design must support one or more of my project goals:
Ensure my client's needs are met, their goals are achieved, and their expectations are considered.
Make sure the audience's questions are answered, their needs are met, and their unique perspectives are considered.
Triple check that the tools I create or use are effective, efficient, and accurate and will ensure an ease of use by the end user.
Merely designing a nice looking website is insufficient for achieving strategic goals. And so, I incorporate valuable business development tools throughout the design process.
Strategy development: This can include finding clarity in vision, brand improvements, creating or improving your value statement, and market research on the industry, target audience, and competition.
Form and function: I decide how the site structure will look and which tools I will use. And I begin writing or editing the written content.
Build the structure: This is when I employ the technical skills to build the web pages, databases, etc.
Design & page formatting: I create graphics, optimize photos, and add the design to the site structure.
Review and refine Read, edit, review, repeat.
View the details of my approach.
Key Qualifications
I save you time and money by using efficient processes, effective tools, and transparent communications. That's why I work on the Wix platform - it's highly flexible, allows for custom website design, and doesn't require coding, hosting, or time-consuming maintenance. There's less for you to worry about.
My design services come with valuable business development tools, skill, and experience - which can benefit and enhance your art website for years to come.
View my Web Design Portfolio
View my Consulting Portfolio
SCOPE OF WORK
I made some assumptions when creating this Scope of Work and the Terms. To help me have a better idea of your request and so I can provide a more accurate proposal and price quote, I compiled a few questions on the PDF, below. You can type your answers directly on the PDF and email back to me.
eCommerce & Booking Site
$2,500
This is a custom package which includes:
STRATEGY
Market Research:
Industry research on how to best present your services and products, what types of content should be presented, etc.
Customer research to refine customer journey, use langauge that responds to their queries, etc.
Copyediting: Refine your existing content
Copywriting: Copywriting to help flesh out details, as needed
FORM + FUNCTION
Design:
Brand Integration or Color Palette & Typeface/Font selection
Graphic elements to add dimension and direct visitor
Icons
Voice: Set the tone and style expressed through visual and written content;
Website Accessibility: Content can be viewed by all users by ensuring adequate color contrast, font size, etc.
STRUCTURE
Static Pages: Such as Home, About/Bio, Contact
Wix Store:
Design pages for Shop, Product, Cart, Check Out
Set up Taxes, Shipping Rates, Third Party Fullfillment, Policies, etc.
Create product listings and set up inventory management
Create automated notifications of orders (for you and warehouse)
Provide you with instructions for connecting payment processor(s)
Wix Bookings:
Design pages for Service list, Service details, Calendar, Booking and Form (Cart and Check Out the same as Store)
Set up Policies and other back end details
Set up Plans/Packages (optional)
Create automated notifications of appointments
Provide you with instructions for syncing a Google Calendar
PRESENTATION
Custom Design: Website template not used;. Design elements might include:
Animations, hover, and scroll effects
Interactive elements
Commercial-Use, Royalty-Free Photos (that don't look like stock)
Photo Optimization: Adjust files to reduce size but maintain image quality
Mobile Optimization: Ensure site is well-formatted for viewing on all devices
Up to Three Forms
One Lead Collection Pop Up
Social Media Links & Connections
SEARCH ENGINE OPTIMIZATION
Onsite-SEO: To improve site appearing in search results
LAUNCH
Connecting to custom domain
Testing site functionality and appearance on a variety of devices
Connect Google Search Console
Connect Google Business Profile
Ensure all Settings are accurate and complete
Run tests to check SEO, Accessibility, Site Speed, etc.
Two Round of Revisions
Two-Weeks of Support After Launch
Step-By-Step Instructions on how to do basic edits and using the Dashboard to manage the Store and Bookings.
Potential Changes to Scope of Work
Research & Copywriting Additional fee or $75/hour
I can provide more extensive research and copywriting for content such product descriptions or developing your "Brand Story" by crafting the narrative around your work, experience, values, etc.
Booking Potentially Reducing Quote
If you need a secure booking tool, I can share research I've compile for recent clients and, in some case, I can provide support with set up.
Customer Engagement Additional fee
Email marketing templates
Importing customer/client list
Creating Customer segmentation
Add On Special Feature Additional $300Â
Such as Blog, Portfolio, or additional products in Store
Add On Premium Feature Additional $500 eachÂ
Such as Events, Forums, or Groups
Your Commitment & Responsibility
Here are examples of your commitments and responsibilities which are required to complete this Scope of Work at the quoted price rate:
Sending me all visual assets you want used (logos, photos, etc)
Providing new or updated written content, as requested
Reviewing all pages, testing all functions, and providing timely content edits.
Working with me to create a timeline for project completion. (Significant delays can result in additional fees.)
TERMS
Timeline
TBD
Payments
Invoices are emailed directly from the system. Payments are due immediately, but invoices include a 14-day window as a courtesy.
Payment Schedule
50% Deposit: Paid prior to work commencing.
50% Balance: After 30 days or upon completion of the project, which ever comes first, I will submit an invoice for the balance owed.
If there are changes or additions to the original Scope of Work or Timeline after the deposit is paid, I will either create a new contract for the new tasks or I will invoice the you at an hourly rate of no less than $75 per hour.
Payment Methods
Using the link included with the emailed invoice
Paypal (to @deerheartconsult)
Venmo (to @deerheartconsult)
CashApp (to @deerheart27)
Pay Link )by request)
Terms + Conditions
Please review my Terms and Conditions prior to signing any agreement. These Terms and Conditions include topics such as Late Payments, Third Party Fees, Disputes, Intellectual Property, and Confidentiality.
Terms and Conditions
NEXT STEPS
Client's Preferred Next Step
Today's Date
Your Name
Signature
An error occurred. Please try again later. Contact me if the error persists.
Thank you for submitting your response to this project proposal! I will review A.S.A.P.
Please consider this proposal to be the start of a conversation. If you have any questions about the Scope of Work, concerns about the price or payment schedule, or want to make any other changes, please let me know.
Instead of completing the form below, please complete the PDF questionnaire linked above. Email your answers to: alexis@deerheartconsulting.com
This draft proposal is valid until Friday, February 14, 2025.
I look forward to hearing back from you!