wealth management company
classic wix website design
The client originally contacted me to create staff pages and the project grew into a full site redesign with quick turnaround time. I only did the design and build because the content was written by a collaborator.
The old site used black and white photos that were seemingly unrelated to the business and had a dull brown undertone. The client's business is located in Pittsburgh, so I found commercial-use abstract photographs of skyscrapers and other business buildings located in downtown Pittsburgh. A different photo is used on each page. The client requested a single color for the site, so all of the photos were converted to black and white with a blue overlay.
I used multiple font variations of a single san serif typeface. One challenge was that I could not deviate from the written content that was provided. To prevent it from looking too wordy, I used design to break up the written content as well as to highlight the sections that were the most important for viewers to read.
The client requested the site design by simple, so special elements were restricted to scrolling effects.
technical
elements
Wix CMS, Wix Blog, Wix Forms, Scroll effects
design elements
photo library, photo editing, fonts, color palette, icons
interactive elements
Call to Action every page
writing + editing
N/A
gallery
The deer has economic and spiritual significance in both Choctaw and Scottish cultures. It is the deer that provides sustenance, clothing, and a means of trade. For the Choctaw, the deer also signifies compassion. And both cultures see the deer as a reminder of cyclical patterns, regeneration, resilience, restoration, healing, growth, and guidance.
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And though both cultures hold these ideas of the deer, I chose the name Deer Heart specifically because the Choctaw people embody these ideas. They walked the Trail of Tears knowing they would face hardship and death but they had a vision of health, balance, and rejuvenation for the Choctaw people. They show us what is possible when you are resilient through dark times and develop an ability to quickly adapt to change. A mere 4,000 people survived the walk. But the Trail of Tears did not destroy them. It made them more compassionate and giving. And now they are the third largest tribe in the United States, with over 200,000 enrollees located around the world. Their resilience and adaptability, combined with compassion and love of fellow man, allowed the Choctaw Nation to thrive despite the great adversity they faced.
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I try to follow in my ancestors' footsteps by having my work begin from a place of compassion. My intent is to help small business owners find resiliency and develop strategy that allows them to adapt to change. I want to help members of my community overcome the struggles they face, restore their passion for their work, and develop the tools they need to not just survive dark times, but come out of it stronger.