
wealth management company

STANDARD WIX WEBSITE DESIGN
CASE STUDY
The client originally contacted me to create staff pages and the project grew into a full site redesign with quick turnaround time. I only did the design and build because the content was written by a collaborator.
The old site used black and white photos that were seemingly unrelated to the business and had a dull brown undertone. The client's business is located in Pittsburgh, so I found commercial-use abstract photographs of skyscrapers and other business buildings located in downtown Pittsburgh. A different photo is used on each page. The client requested a single color for the site, so all of the photos were converted to black and white with a blue overlay.
I used multiple font variations of a single san serif typeface. One challenge was that I could not deviate from the written content that was provided. To prevent it from looking too wordy, I used design to break up the written content as well as to highlight the sections that were the most important for viewers to read.
The client requested the site design by simple, so special elements were restricted to scrolling effects.
FEATURES
DESIGN
Photo library
Photo editing
Fonts
Color palette
Custom icons
UX website design (page layout & site map / navigation)
TECHNICAL
Wix CMS
Wix Blog
Wix Forms
Scroll effects
Onsite SEO
Accessibility
Connect to Google Business Profile
Connect to Google Search Console
INTERACTIVE
Call to Action every page
Wix Forms
Wix Blog
RESEARCH
High quality commercial use photographs
WRITING
N/A