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MY APPROACH

to designing Wix websites for small businesses, nonprofits & artists

As a creative strategist, there are three perspectives I keep in mind throughout every design project:

my client

your needs, goals, and expectations

site visitors

their questions, needs, and unique perspectives

the 
tools

ensuring efficiency and ease of use

MY PROCESS

STRATEGY

Developing an effective strategy begins with learning about you and your goals.
What are your goals?
Who is your audience?
What do they need?
What are your expectations?

FORM + FUNCTION

Next, we set the foundation by deciding the general aesthetic + the essential functions.
What resources do we have?
What tools will help us achieve our goal?
What is the best way to write our message?

STRUCTURE

Once we have the basic foundation in place, it's time to create the framework of the website.    
How is the content going to be organized?
What info goes on each page?
How do we want visitors to interact with the site?

PRESENTATION

With the foundation set + the basic build underway, it's time to decide how to dress it up.
How do the visual and written content work together?
How does the design direct visitors to act?
What are the site visitors hoping to achieve?

REVIEW + REFINE

The website is not finished until multiple people review it multiple times.
How does everything look + feel?
Has all content been edited & all features tested?
What needs to be cut or added?

Think you're ready to get started on your website project? First, check out my blog post, 9 Points to Consider BEFORE You Start Creating Your New Website. It has strategic questions and ideas for you to consider so you can:

  • have clarity on what you want and expect from your website,

  • hire the right people for the job

  • save time and money and avoid delays and frustration

  • get a great website that fits your budget!

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TESTIMONIALS

"Alexis was very helpful in getting my site setup for mobile viewing. Once we were aligned on what was needed, she was very fast."

Chris D.

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