my approach
to designing Wix websites for small businesses, nonprofits & artists
strategy
Developing an effective strategy begins with learning about you and your goals.
What are your goals?
Who is your audience?
What do they need?
What are your expectations?
form + function
Next, we set the foundation by deciding the general aesthetic + the essential functions.
What resources do we have?
What tools will help us achieve our goal?
What is the best way to write our message?
structure
Once we have the basic foundation in place, it's time to create the framework of the website.
How is the content going to be organized?
What info goes on each page?
How do we want visitors to interact with the site?
presentation
With the foundation set + the basic build underway, it's time to decide how to dress it up.
How do the visual and written content work together?
How does the design direct visitors to act?
What are the site visitors hoping to achieve?
review + refine
The website is not finished until multiple people review it multiple times.
How does everything look + feel?
Has all content been edited & all features tested?
What needs to be cut or added?
Think you're ready to get started on your website project? First, check out my blog post, 9 Points to Consider BEFORE You Start Creating Your New Website. It has strategic questions and ideas for you to consider so you can:
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have clarity on what you want and expect from your website,
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hire the right people for the job
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save time and money and avoid delays and frustration
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get a great website that fits your budget!
client \testimonials
The deer has economic and spiritual significance in both Choctaw and Scottish cultures. It is the deer that provides sustenance, clothing, and a means of trade. For the Choctaw, the deer also signifies compassion. And both cultures see the deer as a reminder of cyclical patterns, regeneration, resilience, restoration, healing, growth, and guidance.
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And though both cultures hold these ideas of the deer, I chose the name Deer Heart specifically because the Choctaw people embody these ideas. They walked the Trail of Tears knowing they would face hardship and death but they had a vision of health, balance, and rejuvenation for the Choctaw people. They show us what is possible when you are resilient through dark times and develop an ability to quickly adapt to change. A mere 4,000 people survived the walk. But the Trail of Tears did not destroy them. It made them more compassionate and giving. And now they are the third largest tribe in the United States, with over 200,000 enrollees located around the world. Their resilience and adaptability, combined with compassion and love of fellow man, allowed the Choctaw Nation to thrive despite the great adversity they faced.
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I try to follow in my ancestors' footsteps by having my work begin from a place of compassion. My intent is to help small business owners find resiliency and develop strategy that allows them to adapt to change. I want to help members of my community overcome the struggles they face, restore their passion for their work, and develop the tools they need to not just survive dark times, but come out of it stronger.