bookstore business plan
business development + business writing of full business plan
purpose
I was subcontracted to write a full-length business plan for a start-up business in 2022. This included doing all of the research on the industry, target audience, competition, location/neighborhood, marketing details, and potential partners. I also did all of the research for and created the draft budgets and financial statements, ensuring they included accurate and realistic projections. The financials had extensive detail, such as calculations for each prospective employee's wage witholding taxes, unemployment taxes, the actual costs for marketing and advertising efforts, etc.
I also created several graphics to help tell the business' story and include relevant statistics.
result
This business plan helped the client secure significant funding and was able to launch their business during the pandemic with a strong plan for the next three years. The client's accountant said the budgets I created were the best start-up budgets she had seen. Two year's later, this business is doing very well, with a growing customer base. They were awared a "Best Of" award in 2023.
I have redacted the name of the business, partnering businesses, and any major identifiers.
writing
wrote all content
design
graphics inserted into plan
research / planning
industry, customers, competition + budget
gallery
The deer has economic and spiritual significance in both Choctaw and Scottish cultures. It is the deer that provides sustenance, clothing, and a means of trade. For the Choctaw, the deer also signifies compassion. And both cultures see the deer as a reminder of cyclical patterns, regeneration, resilience, restoration, healing, growth, and guidance.
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And though both cultures hold these ideas of the deer, I chose the name Deer Heart specifically because the Choctaw people embody these ideas. They walked the Trail of Tears knowing they would face hardship and death but they had a vision of health, balance, and rejuvenation for the Choctaw people. They show us what is possible when you are resilient through dark times and develop an ability to quickly adapt to change. A mere 4,000 people survived the walk. But the Trail of Tears did not destroy them. It made them more compassionate and giving. And now they are the third largest tribe in the United States, with over 200,000 enrollees located around the world. Their resilience and adaptability, combined with compassion and love of fellow man, allowed the Choctaw Nation to thrive despite the great adversity they faced.
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I try to follow in my ancestors' footsteps by having my work begin from a place of compassion. My intent is to help small business owners find resiliency and develop strategy that allows them to adapt to change. I want to help members of my community overcome the struggles they face, restore their passion for their work, and develop the tools they need to not just survive dark times, but come out of it stronger.